Hoppa is pastry shop that specializes in healthy desserts made with local, organic and wholesome ingredients. Sandwiches and hot drinks are served as well. The identity is clean, delicate and crisp allowing for the shop and it's ideology to speak for itself. The pattern depicts cup cakes or cups of coffee seen from above. Light pastel colors refer to the natural origin of the ingredients. The clean look and feel supports the fact that nothing extra is added into the pastries.